Our Story

Mckenna Peterson AZARIA Founder

After my second daughter was born in 2016, I was in the market for a diaper backpack. I knew I wanted something neutral and discreet. I searched for months for a bag I loved, one that not only fit my style but also had all of the functionality I needed. I came up empty-handed. As I frustratingly scoured bags on the internet one night, my husband said to me, "why don't you just design your own?" I scoffed, thinking it was impossible at the time. Yet, the idea was... intriguing.

During my free time (nap time, nights and weekends) I would make very crude sketches of the bag design, coupled with a lot of googling to find out how to actually manufacture a product and start a company. The idea grew from there. Finally, after months of prototyping and gathering customer feedback, I finished designing our first bag. We have continued to iterate and improve upon the bag and release new products since.

After a surprisingly successful launch (I didn't think anyone would want to buy my bag), the work picked up and I couldn't keep up with the business while still giving my two girls the time and attention I wanted to give them. So with a big leap of faith, my husband quit his job at a growing and successful software startup to help me run the business. We now get to work side-by-side on this fun and exciting business together.

My hope is that I can help mothers and women feel effortlessly beautiful with our minimalist, clean, simple and understated bags. I hope they can be inspired to savor the little things in life and their little ones, to pursue their passions and continue to develop their talents no matter the obstacles.